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Marketing of the
Future

There is a reason why you’re here. It’s because social media and digital marketing has become too big to ignore.
In today’s world, the question isn’t whether you should be utilizing social media and have a digital marketing strategy, rather it’s how well do you do it?

Consider these statistics:

As of June 2017, there are over 2.01 billion monthly active Facebook users, representing a 17 percent increase over the prior year.

As of December 2016, there are 1.15 billion daily active users, representing a 23 percent increase over the prior year.

The “Like” and “Share” buttons, on average, can be seen across 10 million websites per day.

In Europe alone, over 307 million people are on Facebook.
Five new Facebook profiles are created every second.

Nearly half of all marketers surveyed said that Facebook is either critical or important to their business.

 

The fact is, we could go on. From page views to demographics, Facebook is a behemoth and there’s a reason why nearly half of all marketers surveyed consider it so important.

Although Facebook is the behemoth in the room, other platforms are no less important to an effective social media marketing strategy. Half-a-billion utilize LinkedIn. Twitter boasts 284 million users.
Even if you reached a fraction of those people, imagine the potential. Fortunately, there are several ways you can. Social media marketing can improve your business in many ways.

Brand
Awareness

Social media marketing is as much about getting your products and services in front of your potential customers as it is about managing your brand awareness. Social media channels present themselves as new ways for your brand’s voice and content to be read, seen and heard.

This does two things:

• 1
  Makes you more accessible to new customers or clients.
• 2
  Makes you more familiar and recognizable to existing customers or clients.

Consider how much time people spend on social media nowadays. People rarely walk down the street anymore to do window shopping. Modern window shopping is done through a screen.

A frequent Facebook or Twitter user might come across your company only because of a targeted ad placed in their newsfeed. Conversely, a customer who may have heard of you, but could be slightly ambivalent, could become more familiar with your brand after seeing it on several different platforms.

Brand
Loyalty

Research proves that brands who engage with their customers – whether new or existing – on social media channels enjoy a higher level of customer loyalty.

Why?

Because effective social media marketing lets them connect with their intended audience. Engaging with people on the other side of the screen imprints your brand on their consciousness, but doing it in a compelling way creates brand loyalty.

Studies have also shown that people who actively follow brands on social media, whether it be through liking their page or commenting on their post, are far more loyal to those brands.

Succeeding in business requires a measure of relationship building, no matter which way you look at it. Actively engaging on social media helps people trust you and makes you more relatable.

Conversion
Opportunities

When you post something on a social media platform, you are essentially casting your hook into the digital ocean.

There are business leads swimming around out there and social media posts offer conversion opportunities a-plenty.

When you share a blog, video, image or otherwise, you are providing an interaction point for current customers, new customers or old customers. You are humanizing your business.

A brand acts like a person on social media.

People far and above prefer to do business with other individuals, rather than businesses. Social media allows a business to be an individual.

Some marketing studies have demonstrated that social media has a significantly higher lead-to-close rate than more traditional outbound marketing efforts. When your brand boasts a lot of followers, this improves its credibility in the eyes of the customer.

Relationship
Building

At its core, social media is a communication channel like any other. On platforms like these, every customer interaction presents itself as an opportunity to demonstrate a high level of relationship building with your customers.

It also allows you to immediately respond if a customer has had a poor experience doing business with you.

If a customer calls out your company on Twitter, an immediate response often goes a long way. It also allows you to publicly apologize if the situation calls for it.
Conversely, if a customer offers you praise or thanks, you can respond to them right away. These are the types of personal experiences that humanize your brand and make it more relatable to potential customers.

You also gain valuable insights into how you can turn those relationships into revenue. Through social media you gain valuable information about who your customers are, where they live and how they shop and behave.

Imagine being able to syndicate your content based on a particular topic, then sitting back to see who respond to which types of content gives you valuable marketing insight you wouldn’t have otherwise had.

SEO and
Why It Matters

When was the last time you searched for something in Google? If you’re like most people, you’ll likely say, “Today!”

It’s an unquestionable fact that in the modern age people increasingly find businesses through an online search. Completing SEO work is all about ensuring your company is found when someone searches for a keyword that is relevant to your business.

As Google and other search engines’ robots become ever-more sophisticated, it is critical that you have someone working to ensure your online presence is highly visible for the search terms you want to focus on.

But while many focus on keywords as the most important part of SEO, we say it ain’t so. Keywords are important, but there are other aspects to your online visibility that are equally as important, especially for businesses looking to target customers in a local region.

This is where the new “digital phone books” of today come into play. We’ve gone from one company managing how people find your business to over 150. Ensuring your business is listed in each of those directories is important, not just for visibility, but for SEO.

The more places you are online, the greater your online reputation will be.

If Google sees your business listed all over the web, from your corporate website to 150+ online directories to our landing page, you’re more likely to rank well not just for specific terms you are targeting, but overall.

When you have a high reputational ranking within the search engine ranking algorithms, then you are likely to show up in multiple places at once, and for variations on specific terms you are targeting. If you are targeting “home audio sales in Austin Texas,” you may appear for “home audio” or “audio” or “surround sound for my home” when people are searching in your geographic region.

There is also an important connection between your social media marketing and SEO efforts.

While doing SEO work is still the most effective way to capture relevant traffic, social media is moving ever higher in search engine calculations.
By actively participating in social media marketing initiatives, you signal to Google and other search engines that you are both current, active and relevant in the online marketplace. It acts as sort of “brand signal,” if you will.

So, if you want to have a compelling, engaging, first-rate social media presence, you are not only increasing your level of visibility, but you are enhancing your SEO efforts.

In the world of social media and digital marketing, these seemingly disparate aspects work hand-in-hand with each other. Different technological platforms rely on each other to verify your business’ validity.

Our Partners at Social5

We’re proud to partner with one of the nation-leading social media and SEO delivery companies in business today.

Social5 has been providing world-class social media and digital marketing services for over five years. With a full suite expert writers, graphic designers, advertising and SEO specialists at the ready, they know exactly what it takes to push a company’s digital marketing endeavors to new heights.

When you superpower your social media presence through our partnership with Social5, you are gaining access to a company that works with and in:

Thousands of clients

Hundreds of industries

Multiple countries

Customized packages

Affordable options

Social5 also provides entrepreneurial opportunities through business-building endeavors like this one.

When you become a licensee through Social5, you can become a partner in selling social media and digital marketing services to businesses that need them.

By providing an essential service for businesses across the globe – while also acting as an additional income string for intrepid businesspeople – Social5 is uniquely positioned as a true leader in the space.

In partnering with them, we offer you – whether business or individual – a chance to position yourself or your business for future success.